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15+ years creating across brand, motion, AR, apparel, packaging, and multimedia storytelling: for organizations including Microsoft and T-Mobile.

Featured Work

Stories from the field.

Inventech Marine Solutions
Economic Development · Manufacturing · Video

Inventech Marine Solutions - Manufacturing Growth in Bremerton

In 2024, Commerce awarded $200,000 to Inventech Marine Solutions through the Evergreen Manufacturing Growth Grant program. The investment supported the shipbuilding company in doubling its manufacturing space to 90,000 square feet - enabling bigger boats, streamlined production, and new manufacturing jobs for the Bremerton community.

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Koto Jelly Coffee
Small Business · Video

Koto Jelly Coffee - Seattle's First Coffee Jelly Cafe

Seattle has its first cafe dedicated to drinkable coffee jelly. Koto Jelly Coffee, founded by architects-turned-entrepreneurs Ree Hamai and Heywood Chan, reimagines a Japanese dessert into smooth drinks. Starting with just a camping table at pop-up events, and with support from Commerce's Small Business Resilience Network, they grew into a thriving storefront near Seattle University.

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Lacey MakerSpace
Workforce · Small Business · Video

Lacey MakerSpace - 2024 Governor's Smart Communities Award

The City of Lacey received a Smart Partnership Award for the Lacey MakerSpace expansion - a joint endeavor between Lacey, Saint Martin's University, and the Thurston Economic Development Council. The space provides community access to high-tech equipment, education, and workforce training to empower makers, innovators and small businesses.

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Tariffs Press Conference
Policy · Executive Communications · Video

Director Joe Nguyen & Gov. Ferguson - Standing Up Against Tariff Impacts

Director Joe Nguyen joined Governor Bob Ferguson at a press conference on the potential impact of federal tariffs on Washington's economy. With 2 of every 5 jobs tied to global trade, agriculture and aerospace among the hardest hit, and families facing higher costs for everyday essentials - Commerce is standing up for Washington jobs, affordability, and opportunity.

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Housing Washington 2025
Housing · Executive Communications · Video

Housing Washington 2025 - Director Joe Nguyen's Reflections

More than 1,300 people gathered in Bellevue for one of the largest Housing Washington conferences ever. Commerce staff participated in three days of conversations about building more, doing more, and better serving Washington communities. Watch Director Joe Nguyen share his reflections on what this moment means for housing across the state.

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Paine Field Frontier Airlines
Economic Development · Aviation · Video

Frontier Airlines Expands at Paine Field - New Routes & Economic Growth

Paine Field announced expanded travel opportunities with the addition of Frontier Airlines, bringing direct service to Denver, Las Vegas, and Phoenix. Commerce Director Joe Nguyen joined the celebration, marking another milestone in Paine Field's continued growth and economic development for the Everett community.

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Cascadia Sustainable Aviation
Aviation · Clean Energy · Economic Development

Cascadia Sustainable Aviation Accelerator - Clean Energy Takes Flight

Leaders from state government, industry, and research gathered at Boeing Future of Flight in Mukilteo to launch the Cascadia Sustainable Aviation Accelerator - a regional effort to advance sustainable aviation fuel across the Pacific Northwest. Backed by state funding and $10M in philanthropic investment, the region could produce up to 1 billion gallons of sustainable aviation fuel annually.

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Vashon Island Food Bank
Food Access · Community Impact

Vashon Island Food Bank - Fresh Food Access Groundbreaking

Access to fresh, healthy food is foundational to a thriving community. Commerce recently joined the Vashon community to break ground on a new grocery store-style food bank supported by a $1.3 million Building Communities Fund investment. "We're proud to support a space where food, child care, and clean energy come together to serve those who need it most."

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Broadway Center for Youth
Youth · Housing · Community

Broadway Center for Youth - Groundbreaking for Affordable Housing

Commerce is proud to support a community hub for youth experiencing homelessness. In Seattle's Capitol Hill neighborhood, the Broadway Center for Youth will pair 84 units of affordable housing with the Constellation Center - offering workforce training, education, and wrap-around support services under one roof. Commerce invested $6 million to help make this project a reality.

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Design & Creative Work

Concept to finished product.

Work spanning T-Mobile and other brand environments, focused on transforming ideas into tangible outputs including branded merchandise, event apparel and print, packaging systems, motion design, and AR experiences. Every project begins as a concept and is developed into a real-world brand expression.

T-Mobile Tech Experience: One-Pagers (click to enlarge)

Private Cellular Front
Private Cellular Back
Spectrum Front
Spectrum Back

T-Mobile Golf Tournament: Motion & Brand Design

Golf Tournament Slide 1
Golf Tournament Slide 2
Golf Animation 1
Golf Animation 2

T-Mobile: Animated Executive Communications Snippets  ·  ▶ Watch the full video

Executive Animation 1
Executive Animation 2
Character Animation 1
Character Animation 2
Character Animation 3

Augmented Reality Design: Wine Labels and Baseball Cards

Design of AR-enabled packaging and collectibles that extend physical products into interactive digital experiences.

AR Wine Labels
Wine Bottles
AR Wine Scan AR Wine Hand AR Wine Actor
T-Mobile Baseball Cards AR
Janice Kapner Tweet
Neville Ray Tweet

Campaign Spot Highlights  ·  ▶ Watch the full video

Sizzle Animation 1
Sizzle Animation 2
Sizzle Animation 3
Sizzle Animation 4

Conceptual Animations  ·  ▶ Watch all four videos

Conceptual Animation 1
Conceptual Animation 2
Conceptual Animation 3
Conceptual Animation 4

T-Mobile Tech Experience Summer Tour 2019, branded merchandise and print design for national event activation

Summer Tour Black Tee
Summer Tour 2-Color Black Tee
Summer Tour - On Location
T-Mobile Technology Tee - Mock 1
T-Mobile Technology Tee - Mock 2
T-Mobile Technology Tee - Mock 3

Alterdego ComX: From Art to Apparel

Original character concepts originating as comic book covers, then evolved into apparel graphics applied across t-shirts and hoodies, designed for front and back garment placement.

Fun Art 1
Fun Art 2
Fun Art 3
Fun Art 4
Fun Art 5
Fun Art 6
Fun Art 7
Fun Art 8
No Man's Land Tee - Front
No Man's Land Tee - Back
Lady Spy Tee
Radioactive Dave Hoodie - Front
Radioactive Dave Hoodie - Back
Alterdego ComX - Brand Card

Product Label & Packaging Design

Character-driven label system for Swamp Moon Brewing Co., and full packaging design for The Conrad Pure Single Highland Malt Scotch Whisky, including bottle label, presentation tube, and numbered certificate. Both projects develop brand identity through physical, production-ready packaging systems.

Swamp Moon - Dancing Bullfrog
Swamp Moon - Bearded Dragonfly
Swamp Moon - Happy the Newt
The Conrad Scotch Whisky - Full Packaging
MadHat Design

About Me

Designer. Maker. Storyteller.

I'm a creative professional with 15+ years of experience across brand design, motion, AR, apparel, packaging, and multimedia storytelling. I bring ideas from concept to finished, real-world work: whether that's a product, a campaign, or a piece of content.

My work spans brand systems and tangible outputs including event merchandise, apparel graphics, packaging design, motion design, AR experiences, video production, and digital communications for organizations including Microsoft and T-Mobile.

At T-Mobile, I led senior creative production across motion, video, event merchandise, print collateral, and AR storytelling experiences for major activations including CES, MWC, and Dreamforce.

At Microsoft, I designed marketing and multimedia solutions for Windows Phone and MSN campaigns, including software packaging design, advertising systems, help systems, and digital storytelling across web and campaign channels.

I use Adobe Creative Suite and AI tools as part of my process for ideation, visualization, and rapid concept development, with a focus on moving quickly from early concept to finished, production-ready work.

How I Work

Concept to finished, real-world work.

I believe good design should be felt, not just seen: a brand system that holds together across every touchpoint, a piece of merchandise someone actually wants to wear, a story that genuinely connects with the person on the other end. I bring both the creative vision and the production know-how to make that happen.

I move comfortably across disciplines: motion design, brand identity, AR experiences, apparel and packaging, video, and digital storytelling. I use Adobe Creative Suite daily, and I actively use AI tools to accelerate ideation and move faster from early concept to finished output.

I'm organized, detail-oriented, and comfortable working independently across multiple concurrent projects. Whatever the medium, I care about getting it right: the craft, the message, and the experience it creates for the people on the other side.

What I Bring

A creative skill set built across disciplines.

Brand & Visual Design

Adobe Creative Suite: Illustrator, Photoshop, InDesign, After Effects. Building brand-right design systems that stay consistent and compelling across every touchpoint and format.

Concept-to-Product Development

Leading the design process from initial idea through final deliverable: bridging creative vision with production realities and brand standards.

Motion & Animated Brand Systems

Motion template libraries, show openers, dynamic graphics, and animated brand systems: designed and built for large-scale organizational and event use.

AR & Interactive Experience

Conceptualized and led two AR experiences for T-Mobile: bringing 5G storytelling to life at CES, MWC, and Dreamforce through interactive kiosks and immersive product demos.

Apparel & Packaging Design

Designing apparel graphics and product packaging from concept through finished, production-ready output: across merchandise, labels, and branded collateral.

Video & Multimedia Production

Art directing video, producing executive series, and integrating brand design into compelling multimedia content that drives engagement and viewership.

UX & Product Design

Wireframes, high-fidelity screens, usability studies, and prototyping: across Microsoft Windows Phone, MSN, and large-scale content platform migrations.

Creative Leadership

Mentoring teams, running creative sessions, and managing cross-functional collaboration across engineering, production, design, and external vendors.

AI-Accelerated Design

Using AI tools for ideation, concept visualization, and rapid iteration: getting to more directions faster and pressure-testing ideas before production.

Let's make something great.

Peter Ogden

peter@madhatdesign.net LinkedIn Facebook 425.698.8086
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